I worked as a Content Manager for these digital start-ups in Paris ⇩
I was in charge of developing and overseeing Appear Here’s French tone of voice across all communication channels and all materials requiring copy. I managed editorial content production in France and ran email marketing campaigns in the French, US and UK markets. I also worked as a brand journalist: I covered retail industry news and I interviewed entrepreneurs, designers, artists and activists changing the way we shop.
Article on the rise of gender-neutral brands in the fashion and beauty industries
Interview with Amélie du Chalard on selling art at home and online
Article on Paris best concept stores for fashion and interior design
Interview with lettering artist Pieter Ceizer on brand collaborations and working with colette and Air France
I developed a content strategy for Atelier Nubio across all communication channels and reported weekly and monthly on content performance. I managed editorial content production in France, wrote content and copy according to the brand’s tone of voice in French and in English and ran email marketing campaigns. I also managed the production and publication of Atelier Nubio’s bi-annual print magazine.